AI by department
Generative AI for image, video and audio course
Create quality visual and audiovisual content, consistent with your brand and free of legal risk.
AI can now create images, videos, voice-overs and music at a quality that was unthinkable not long ago. For marketing, communications and internal training, that means producing more, faster. But it also brings new challenges: brand consistency, usage rights and the obligation to label generated content.
In this course we work through the whole workflow, from idea to final piece, combining AI tools with the usual design and editing tools. And we dedicate a module to rights and transparency, including the deepfake labelling required by the EU AI Act.
What you will learn
- Generate and edit images consistent with the brand
- Produce short videos, avatars and voice-overs with AI
- Bring AI into the design workflow
- Understand usage rights and transparency obligations
Syllabus
6 modules, from the fundamentals to the final project.
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The visual AI landscape
- Image, video, voice and music: what can be done today
- Quality, cost and limitations of each tool
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Image
- Visual prompts: style, composition, light and framing
- Editing, upscaling and generative fill
- Brand and character consistency
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Video
- From script to short video
- Animating images and B-roll shots
- Avatars for training videos
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Audio
- Voice-overs and dubbing
- Music and sound effects
- Voice cloning and its risks
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Production workflow
- Combining AI with design and editing tools
- Review and quality control
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Rights and transparency
- Licences and commercial use
- Real people, brands and image rights
- Labelling generated content and deepfakes under the AI Act
Tools you will practise with
- Image generators (Midjourney, Adobe Firefly, DALL·E or others)
- Adobe Photoshop or Canva with AI features
- Video and voice generators
Hands-on project
You produce a small campaign for your brand (images, a short video and a voice-over) with a reusable visual style guide and a checklist for rights and labelling.
Requirements
- None. Some background in design or communications helps.
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Want this course for your team?
We adapt the content, length and format to your company.