Skip to content
Neural Soft

Use case

AI customer review and feedback analysis

We read every review, survey and comment from your customers, classify them by topic and sentiment and alert you to what is changing. Knowing what to improve no longer depends on reading everything.

  • Groups hundreds of comments into specific topics, with real examples.
  • Spots trends and alerts you when a problem starts to grow.
  • Suggests replies to reviews for the team to check.
Restaurant dining room with the tables laid.

Sources

Everything your customers say, in one place

Customer opinion is spread across many channels. We bring them together and analyse them as a whole.

  • Google reviews
  • Review platforms
  • Surveys and NPS
  • Emails and tickets
  • Online shop
  • Social media

Examples

From a comment to an action

Mixed review

Google review (3 stars)

“The order arrived two days late and nobody let me know, but when I called they sorted it out straight away and were very friendly.”

Analysis

Suggested reply: thank them, apologise for the delay and explain the automatic notice that is being switched on.

Topics
Delivery time · Service
Sentiment
Negative on delivery, positive on service

Reply ready to review

Survey comment

Satisfaction survey

“Good product, but the assembly instructions are a mess. It took me an hour to understand step 4.”

Analysis

Topic
Assembly instructions
Sentiment
Negative
Mentions of the topic this month
27

Improvement proposal sent to product

Trend of the month

412 opinions from October

“Reviews, surveys and customer emails from every channel over the last month.”

Monthly summary

Fastest-growing topic
Delivery time
Best rated
How the team treats customers
New topic
Shipping costs

Report sent to leadership

How it works

Every comment is read, classified and counted

  1. Opinions are collected

    Connection to the platforms or regular exports.

    4 sources · every night

  2. AI classifies

    Topics, sentiment per topic, language and urgency.

    Delivery · negative

  3. Trends are spotted

    Comparison with previous weeks and alerts.

    Delivery complaints ×2

  4. Human review

    The team acts

    Reviews suggested replies and decides on improvements.

    12 replies approved

Before and after

From reading now and then to knowing what is going on

Today

  • Reviews get read when someone has time.
  • Surveys end up in a sheet nobody analyses.
  • A problem is noticed when there are already many complaints.
  • Replying to reviews is always left for tomorrow.

With AI

  • Every opinion is analysed, every day.
  • Comments are grouped into topics with real examples.
  • An alert fires when a topic starts to grow.
  • Replies arrive drafted and a person reviews them.

Visual guide · Customer feedback analysis

What your
customers say
on one map

Hundreds of comments spread across many channels. Grouped by topic, you can see at a glance what annoys, what pleases and what is starting to grow.

01 · A month of feedback

Each bubble, a topic

  • Reviews
  • Surveys
  • Emails
  • Shop
  • Social
  • Delivery time · Negative · Rising
  • Staff manner · Positive
  • Quality · Positive
  • Assembly · Negative
  • Price · Mixed
  • 6. Shipping · Negative · New
  • 7. Website · Mixed
  • 8. Packaging · Positive

Size: number of mentions. Colour: sentiment.

02 · One review, taken apart

One comment can be about two things

3 out of 5 stars

The order arrived two days late and nobody told me, but when I called they sorted it straight away and were very kind.

  • Delivery · Negative
  • Service · Positive

Suggested reply

Thank you for letting us know. We are sorry about the delay and that we did not tell you: we are switching on an automatic notice when an order is late. We are glad the team sorted it quickly.

A person checks it before it is posted

03 · Alerts

An alert when a topic starts to grow

Each week is compared with the previous ones. A problem shows up when it starts, not when complaints have piled up.

04 · With judgement

Nothing is posted
unchecked

  • Replies in the brand’s tone, not generic ones.
  • Negative reviews reach whoever can fix the problem first.
  • You define the topics: delivery, product, service, price…
Neural Soft

neuralsoft.es · Example data.

A person using their phone.

Replies

Reply better, not just faster

As well as counting topics, AI can suggest a reply to each review. A member of the team checks it and posts it.

  • Replies in your brand's tone, not generic ones.
  • Negative reviews reach the person who can fix the problem first.
  • Nothing is posted without review.

Method

We start with your opinions from recent months

  1. Gather the sources

    We bring together reviews, surveys and comments from recent months to get a first picture.

    Initial report on topics and sentiment

  2. Fine-tune the topics

    We define with you the topics that matter (delivery, product, service, price…) and validate the classification.

    Classification validated by the team

  3. Automate

    We schedule the regular analysis, alerts and suggested replies in your tools.

    Dashboard, alerts and suggested replies

Related service

  • AI integration in apps and systems

    We add AI to the tools your business already uses to automate tasks, search information and connect data without having to change everything.

Related training

Do you know what annoys your customers most?

Tell us where you receive opinions and how many a month. With a sample we can show you which topics come up.