AI by department
AI for content marketing and SEO course
More content that ranks better, without losing your brand's voice.
Anyone can generate a hundred articles with AI in an afternoon. That is precisely why generic content no longer ranks or convinces. This course teaches you to use AI to do better marketing, not just more: research faster, keep the brand’s voice and create content that offers something others do not.
We cover the whole cycle: strategy, keywords, writing, repurposing in other formats, on-page SEO and measurement. And we dedicate a module to how search is changing, with AI-generated answers in search engines and assistants, and what to do so your brand gets cited.
We work on your own brand and channels.
What you will learn
- Plan a content strategy with AI help
- Research keywords and search intent faster
- Write quality content in the brand's voice
- Adapt SEO to search engines with AI-generated answers
- Measure and improve content with data
Syllabus
8 modules, from the fundamentals to the final project.
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Marketing in the age of AI
- How search and content consumption are changing
- AI overviews in search engines and conversational assistants
- The content that still makes a difference
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Strategy and research
- Buyer personas and topic maps with AI
- Keyword and intent research
- Competitor analysis and content gaps
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Brand voice
- A style guide AI can follow
- Custom assistants for the team
- Editorial review and quality control
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Writing and repurposing
- Articles, landing pages and product pages
- From article to post, newsletter and video script
- Avoiding generic, repetitive content
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Technical and on-page SEO with AI
- Titles, descriptions and structured data
- Internal linking and refreshing old content
- Optimising to be cited in AI answers
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Social media and campaigns
- Editorial calendar and ad variations
- A/B testing of messages
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Measurement
- Analysing Search Console and analytics data with AI
- Automatic performance reports
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Ethics and rules
- Copyright and generated images
- Transparency about AI-generated content
- Search engine guidelines on AI content
Tools you will practise with
- ChatGPT, Claude or Gemini
- Google Search Console
- SEO keyword tools
- Image generators
Hands-on project
You design a quarter's content plan for your brand and produce a main SEO-optimised piece, with versions for social media and the newsletter, following a brand voice guide created during the course.
Requirements
- Basic knowledge of digital marketing.
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Want this course for your team?
We adapt the content, length and format to your company.